Fill in the blank: A ________________ rule requires that a contact stays at a journey point until they trigger the next point in their journey via a specific action. With a ________________, contacts can’t continue down a path for a period of time that you choose.
Choose an answer
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Correct answer: wait; delay.
Why this is the answer
A wait rule requires a contact to remain at a journey point until they perform a specific action, which then triggers their progression to the next point. This ensures engagement before moving forward. For example, a contact might wait until they open an email before receiving a follow-up. Conversely, a delay rule temporarily prevents contacts from continuing down a path for a predetermined duration, regardless of their actions. This is useful for spacing out communications or allowing time for external processes. For instance, a contact might be delayed for 24 hours before receiving a reminder email. The other options use incorrect terminology for these distinct journey builder functionalities.
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