Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.

The awareness stage focuses on attracting people who are beginning to recognize a problem, need, or opportunity. Lightweight, discovery-friendly content works well because the audience is not ready for detailed evaluation or proof-heavy assets. Social-first formats can introduce the brand where people are already exploring ideas and interests. Influencer marketing can also support early discovery by creating trusted exposure through voices the audience already follows. This aligns with HubSpot’s inbound approach of attracting prospects with helpful, relevant content before pushing decision-stage offers.