Fill in the blank. By connecting My Reports with Google ___, among other widgets, you can get New vs Returning Visitors, Top Traffic Channels and Top Page Views.

Connecting My Reports with Google Analytics allows you to access crucial website performance metrics directly within Semrush. Google Analytics provides data on user behavior, including "New vs. Returning Visitors," which helps understand audience loyalty, "Top Traffic Channels" to identify where users are coming from, and "Top Page Views" to see your most popular content. Google My Business is for managing local business listings, not website analytics. Google Shopping is for product listings and e-commerce, not general website traffic analysis. Google Search Console focuses on search engine performance and indexing, offering insights into search queries and crawl errors, but not the comprehensive user behavior metrics provided by Analytics.