Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

HubSpot uses topic clusters to organize related content around a central pillar page and supporting subtopic keywords . Evaluating keyword themes helps identify groups of related search intent instead of treating each keyword as an isolated content idea. This structure improves content planning by showing how pages and blog posts should connect around a broader topic. It also helps capture a wider audience by covering related questions, needs, and search terms within the same content strategy.