Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

Display advertising, with its visual nature and broad reach across various websites and apps, is highly effective for introducing a product or service to a wide audience. At the awareness stage, potential customers are just beginning to recognize a need or problem and are open to learning about solutions. Display ads can capture attention and build brand recognition before a user actively searches for solutions. While display ads can also support the Interest and Desire stages by showcasing benefits or creating emotional connections, their primary strength lies in initial brand exposure. The Action stage typically involves more direct response tactics, such as search ads or retargeting, to convert ready-to-buy customers.