Fill in the blank:If an ad is not performing well,one effective tactic is to _____________.

When an ad isn't performing well, tweaking its copy (the text and creative elements) and then analyzing the impact is a practical and effective first step. This allows you to test different messages, calls to action, or visuals to see what resonates better with your target audience without a complete overhaul. Trying a different search engine isn't a direct solution to a poorly performing ad; the issue is likely with the ad content or targeting, not the platform itself. Hiring a professional ad agency can be a good long-term solution, but it's not the immediate, cost-effective tactic to try before attempting internal optimizations.