Fill in the blank:Ifyouuse__________keywords when building your search ads, minor variations,like plurals,can still trigger the ad.

Exact Match keywords are the most precise keyword match type in Google Ads. When you use Exact Match, your ad is eligible to show only when a user's search query is identical to your keyword or is a very close variation of it. These close variations include misspellings, singulars and plurals, stemmings (e.g., "running" and "run"), abbreviations, and accents. This ensures that your ads are highly relevant to the user's search intent. Random Match and Direct Match are not standard Google Ads keyword match types.