Fill in the blank: ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
Choose an answer
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Correct answer: CRM.
Why this is the answer
CRM is HubSpot’s system for storing and managing information about business relationships and processes. HubSpot describes the CRM as the foundation of the account, which is why it is the core place for contact data, record history, and associated information. This makes it the correct software category for storing information about the people a business is building trust with. The other terms are not HubSpot system names for the central customer database. HubSpot Knowledge Base+1
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