Fill in the blank: "The _______ option in Ads Manager helps you identify and target new potential customers based on your existing customer base's behaviors and interests."

Actalike audiences are a powerful targeting tool on Pinterest that helps you find "people who act like" your current customers. How it works: You start with a "seed" list—usually an existing Audience list of people who have visited your site, made a purchase, or engaged with your Pins. Pinterest’s algorithm then analyzes the shared behaviors, interests, and demographics of those users. Finding New Customers: The system identifies other Pinners who share these similar traits but haven't interacted with your brand yet. This is the primary way to scale your reach to high-intent "lookalike" users. Accuracy: Because Pinterest is a discovery engine, Actalike audiences are particularly effective because they focus on behavioral intent (what people are searching for and saving) rather than just static profile data.