Fill in the blank: The two free tools that form the foundation of AEO measurement are Google Analytics and Google __________.
Choose an answer
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Correct answer: Search Console.
Why this is the answer
The correct answer is Google Search Console. Google Analytics provides insights into website traffic and user behavior, while Google Search Console offers data on how your site performs in Google Search results, including search queries, indexing status, and crawl errors. Together, these two free tools form a comprehensive foundation for measuring and optimizing your website's performance in organic search (AEO). Google Ads is a paid advertising platform, not a free AEO measurement tool. Google Trends shows the popularity of search queries over time, which is useful for keyword research but not a core measurement tool for your specific site's AEO performance. Google Tag Manager helps manage tracking codes but doesn't provide direct AEO performance data itself.
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