Fill in the blank. The VPC of branded campaigns will almost always be higher than their CPC as you’ll achieve __________ ad rank at very _________ cost per click since your ads and ___________ page will always be more relevant than those of your advertising competitors.

The correct answer is High, low, landing. Branded campaigns typically achieve a high ad rank due to strong relevance between the search query (brand name), the ad copy, and the landing page. This high relevance often leads to a lower cost per click (CPC) because Google rewards relevance with better ad positions at reduced costs. Your landing page, specifically designed for the brand, will be more relevant than competitors' pages, further contributing to a high Quality Score and thus a higher ad rank at a lower CPC. "High, low, home" is incorrect because while ad rank might be high and CPC low, the "home" page isn't always the most relevant landing page for a specific branded query. "High, high, landing" is incorrect because a high ad rank in branded campaigns is usually associated with a low CPC, not a high one, due to the inherent relevance.