Fill in the blank: To get started with adding a buyer persona in HubSpot, click the __________ icon.
Choose an answer
Tap an option to check your answer.
Correct answer: Settings.
Why this is the answer
In HubSpot, adding a buyer persona starts from the Settings icon in the top navigation bar. From there, the setup path continues to Properties, where the Persona property is managed. That shows persona creation begins in account settings rather than in a marketing or sales workspace. This makes Settings the correct starting point for creating and editing personas. HubSpot Knowledge Base
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