Fill in the blank: To manage rate limits, ___ update a record’s membership based on property changes.

In the HubSpot Data Integration certification, active lists are the correct answer because they serve as an efficient filtering mechanism that automatically updates record membership based on specific property changes without requiring constant API polling. By using active lists as a trigger for integrations—such as through a workflow—developers can ensure that data is only transmitted when a record meets specific criteria, thereby significantly reducing the number of unnecessary API calls. This architectural approach is a best practice for managing rate limits because it shifts the burden of monitoring data changes from the external system to HubSpot’s native processing engine, ensuring that integrations remain performant and stay within daily or burst limit constraints.