Fill in the blank: When tracking how visitors interact with your site, ____ can reveal which paths users take before converting or signing up.

HubSpot uses a customer journey report to analyze the sequence of touchpoints that lead to a defined conversion. This reporting connects interactions such as page views, form activity, and other engagement events into a structured path. It helps identify which touchpoints contribute before a visitor completes a key action. This makes conversion paths useful for understanding how users move through the site before becoming known contacts.