Fill in the blank: "With Pinterest Performance+ bidding, Pinterest aims to get you the most Pin clicks at the lowest possible cost per ____."

Pinterest Performance+ bidding (specifically for consideration or traffic objectives) is designed to optimize your spend to get the maximum number of Pin clicks while maintaining the lowest possible cost per click (CPC). Algorithmic Optimization: The Performance+ AI analyzes thousands of signals in real-time to determine which users are most likely to click your ad. It then bids more aggressively on those high-intent users and less on others to keep your average costs down. Efficiency: By focusing on the cost per click, Pinterest ensures that your budget is being used to drive actual traffic to your destination (like a website or product page) rather than just paying for impressions or views that don't result in action. Goal Alignment: If your campaign objective is "Consideration,"the system understands that a click is the successful outcome, and the bidding strategy adjusts specifically to deliver that result at the best price.