Fill in the blank. You can get more data for your campaigns by segmenting them by ______

Segmenting campaigns by language allows you to tailor ad copy and landing pages to specific linguistic groups, potentially uncovering new audiences or improving performance within existing ones. For example, you might find that a campaign performs significantly better when targeting Spanish speakers with Spanish-language ads, even within a country where English is also widely spoken. While segmenting by time zone, country, or device can also provide valuable data, language offers a distinct dimension for optimization by directly addressing how users consume information.