Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.

This is an example of a SMART goal because it is Specific (15 unengaged leads, click a link to a resource article), Measurable (15 clicks), Achievable (implied by setting the goal), Relevant (improving engagement), and Time-bound (by the end of your month-long workflow). A conversion path is the series of steps a user takes to become a customer, not the goal itself. A lead nurturing campaign is a broader initiative involving multiple touches to engage leads, while this describes a specific objective within such a campaign. A content strategy outlines the plan for creating and distributing content, not a specific, measurable objective.