Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

Effective omnichannel strategy depends on understanding how people make decisions across connected touchpoints. Cognitive biases explain how mental shortcuts can shape attention, trust, and perceived value. Social influence explains how other people’s actions, reviews, and recommendations can affect behavior. These drivers help marketers design consistent experiences that feel relevant, credible, and persuasive without relying only on channel tactics.