Fill-in-the-blanks: To directly engage with visitors who haven’t stopped by in a while, Ani wants to create a personalized set of email invitations. To include the contact’s first name, Ani should type the merge tag ______. To allow a contact to make changes to their profile information, Ani should type the merge tag ______.

The correct answer is |FNAME| and |UPDATEPROFILE|. The |FNAME| merge tag dynamically inserts the contact's first name into the email, personalizing the message. The |UPDATEPROFILE| merge tag creates a link that allows the contact to update their subscription preferences and profile information, which is essential for maintaining an engaged and accurate audience. |DATE:X| is incorrect because it inserts the current date, not the contact's first name. |UNSUB| is incorrect because it provides an unsubscribe link, not a way to update profile information, and it doesn't personalize the email.