Fill in the blanks. When it comes to content benchmarking, there are several tools that can help you out. _______ enables you to see how certain articles perform in terms of visibility and user engagement metrics. _______ helps find resources your competitors use to publish their content. _______ can help you find if a certain topic is covered by your competitors.
Choose an answer
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Correct answer: Post Tracking, Brand Monitoring, Topic Research.
Why this is the answer
Post Tracking allows you to monitor the performance of your articles and those of competitors, providing insights into visibility and engagement metrics. Brand Monitoring helps identify where competitors are publishing their content, giving you an overview of their content distribution strategy. Topic Research assists in discovering if and how competitors are covering specific topics, aiding in content gap analysis and ideation. The other options incorrectly assign the functions of these tools. For example, On Page SEO Checker focuses on on-page optimization, not content performance tracking or competitor content resources.
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