Fill the blank:In the world of display advertising,re marketing is away to_____.

Remarketing, also known as retargeting, is a display advertising strategy that allows advertisers to show targeted ads to users who have previously visited their website or interacted with their content. This is effective because these users have already shown some interest in your products or services, making them more likely to convert. The incorrect options describe different advertising scenarios: "Pay less per click than standard SEM ads" is not a guaranteed outcome of remarketing; CPC depends on various factors. "Show ads to people before they visit your website" describes general prospecting or awareness campaigns, not remarketing, which specifically targets prior visitors.