Fill the blank:When you link Google Ads with Google Analytics you are able to understand which______are driving performance.

Linking Google Ads with Google Analytics allows you to see which specific paid keywords from your Google Ads campaigns are leading to website traffic, conversions, and other performance metrics. This integration provides crucial insights into the effectiveness of your ad spend. Organic keywords are those that bring traffic from unpaid search results and are not directly tracked or managed within Google Ads. While Google Analytics can show some organic keyword data, the direct link with Google Ads focuses on paid performance. Social media ads are run on platforms like Facebook or Instagram and are not managed or directly linked through Google Ads. While you can track their impact in Google Analytics, the direct integration with Google Ads specifically concerns Google's advertising platform.