First View campaigns can only be purchased through_____.

First View is a premium Twitter advertising product designed for maximum reach and impact, guaranteeing your ad is the first ad a user sees when they open Twitter on a given day. Due to its exclusive nature and high demand, First View campaigns are not available for self-service through Ads Manager. Instead, they require direct coordination and purchase through a Twitter Client Partner. This ensures proper planning, inventory allocation, and strategic alignment for brands utilizing this high-visibility placement. Ads Manager is Twitter's self-serve platform for standard ad campaigns, while MACT (Mobile App Conversion Tracking) is a measurement tool, not a purchasing platform.