Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
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Correct answer: Audience segmentation report.
Why this is the answer
The Audience segmentation report is the correct choice because it provides insights into both reached and unreached audiences, allowing Flynn to analyze performance across different audience segments. This report helps identify which audience segments are performing well and which are not, informing optimization strategies. The Deal report focuses on deal performance, not audience reach. The Performance report offers general campaign performance metrics but lacks the detailed audience breakdown Flynn requires. The 3P vendor report is for third-party vendor data, which is not the primary focus here.
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