For a Google App campaign op timi sing to at CPA of£10,what would be the recommended minimum budget?
Choose an answer
Tap an option to check your answer.
Correct answer: 100.
Why this is the answer
For a Google App campaign optimizing to at CPA(targetcost-per-action)of£10,the recommended minimum budget wouldbe£100.The tCP A is the maximum amount an advertiser is willing to pay for a single conversion,inthiscase,an app install. The recommended minimum budget is typically calculated by multiplying the target cost-per-action by the expected number of conversions desired within the specified timeframe.In this scenario,if the target cost-per-actionis£10 and the advertiser aims to achieve atleast 10 conversions,then the minimum budget required would be£100(£10tCPA*10 conversions=£100).This budget ensures that there is sufficient funding available to meet the campaign's conversion goals while allowing the campaign to effectively compete in the auction for ad placements and reach the target audience.Therefore,abudgetof£100 aligns with the campaign's optimization goal and provides the necessary resources to achieve the desired performance outcomes within the specified cost-per-action target.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed