For a Google App campaign optimising to a tCPI of £2, what would be the recommended minimum budget?

Google Ads recommends a minimum daily budget of 50 times your target Cost Per Install (tCPI) for App campaigns. In this scenario, with a tCPI of £2, the recommended minimum daily budget would be 50 £2 = £100. This budget allows the campaign sufficient spend to gather data, optimize bids, and effectively reach users likely to install your app. A lower budget, such as £10, £20, or even £500, would either be too restrictive for effective optimization or unnecessarily high for the recommended starting point.