For a new awareness Google Video campaign that uses custom audiences,you'reconsidering overlaying Demographics and Detailed Demographics with Custom Audiences.Why should you keep the two audience solutions separate?
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Correct answer: In order to make sure the reach of the campaign won't become restricted..
Why this is the answer
Overlaying multiple audience targeting methods,such as Demographics and Detailed Demographics with Custom Audiences,can severely narrow down the audience pool.This means that the combined criteria might be too specific,whichcan restrict the overall reach of the campaign.So,keeping the two audience solutions separate ensures that the campaign maintains a broader reach.Hence,**in order to make sure the reach of the campaign won't become restricted**,it's advisable to keep the two audience solutions separate.This ensures the campaign can effectively raise awareness by reaching a larger and more diverse audience.
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