For an ecommerce company, which type of content is most associated with the consideration stage of the funnel?

Product detail pages are most associated with the consideration stage because they provide in-depth information about specific products, helping potential customers evaluate their options. At this stage, customers are past initial awareness and are actively researching solutions. While a brand ambassador page builds trust and awareness, it's less about specific product evaluation. Blog content can span awareness to decision, but often focuses on broader topics or problem-solving rather than direct product comparison. A seasonal lookbook is more aligned with awareness or inspiration, showcasing collections rather than detailing individual product features and benefits for purchase consideration.