For auto tagging, what parameter does Google Ads include in the destination URL?
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Correct answer: gclid=.
Why this is the answer
Auto-tagging is a setting in your Google Ads account. When enabled, it appends a Google Click ID (gclid) to the end of your URL, before any fragments (also called "named anchors" and indicated by the presence of a #). If your URL already contains a parameter (indicated by the presence of a ?), then the gclid will be preceded by a & instead of a ?. Tip: If your website contains redirects, it's important that you preserve the gclid URL parameter in your redirect.
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