For building brand awareness, which combination of ad formats is most effective?
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Correct answer: Streaming TV, audio, and podcast ads.
Why this is the answer
Awareness campaigns need broad, memorable reach across high-engagement media environments. Video, audio, and podcast placements can introduce a brand before shoppers are actively comparing products. These formats support upper-funnel exposure across streaming and listening moments. This combination is stronger for building familiarity than relying only on shopping-intent placements.
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