For every ___________, you’ll need to pick a single marketing objective.

For every Campaign, you’ll need to pick a single marketing objective. In Pinterest advertising, the marketing objective is set at the campaign level and dictates the available ad formats, bidding strategies, and optimization goals for all ad groups and ads within that campaign. This ensures that all efforts within a campaign are aligned towards a specific business goal, such as building brand awareness, driving consideration, or generating conversions. An Ad is the creative unit displayed to users and cannot have its own objective separate from the campaign. An Ad group organizes ads with similar targeting and bidding, but it inherits the marketing objective from its parent campaign.