For optimal performance with AI Max, how should a practitioner modernize their account structure?

For optimal performance with AI Max, rolling targeting into exact match campaigns and reducing redundancy is crucial. This approach consolidates similar keywords and ad groups, providing AI Max with more data volume and clearer signals to optimize bidding and ad serving effectively. AI Max thrives on larger datasets and simplified structures to identify patterns and deliver better results. Deactivating all automated bidding strategies would remove the core benefit of AI Max, which relies on automation. Using only one headline and one description per ad limits the system's ability to test and optimize ad copy. Fragmenting targeting into many ad groups creates unnecessary complexity and dilutes data, hindering AI Max's ability to learn and perform optimally.