For the last year,you've run a consideration Video campaign.Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos.What consideration measurement metric should you use?

To evaluate the effectiveness of your consideration Video campaign based on the number of times users actually clicked on your videos,you should use**Core performance metrics**.These metrics include essential data points like clicks, impressions,andclick-through rate(CTR).Specifically,the C TR will give you an idea of how often people who viewed your ad ended up clicking on it,serving as a direct measure of engagement and consideration.