For Twitch short-form ads (6-15 seconds), what brand name placement drives higher CTR?
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Correct answer: Display brand name within first third of video and position in middle bottom frame.
Why this is the answer
Placing the brand name within the first third of the video and in the middle-bottom frame for Twitch short-form ads (6-15 seconds) drives higher click-through rates (CTR). Early brand exposure ensures viewers quickly identify the advertiser, even if they scroll past quickly. The middle-bottom frame is a natural viewing area that doesn't obstruct key video content. Displaying the brand name only in the final seconds is less effective as many viewers may not watch to the end. Showing it intermittently or in a top banner can be distracting or easily missed, reducing brand recall and engagement.
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