For upper- and mid-funnel campaigns, consider a mix of:

The correct answer is Interest, Community, Keyword, and Engagement Retargeting because these targeting methods are effective for reaching users at the upper and mid-funnel stages. Interest and Community targeting allow you to reach broad audiences based on their passions and subreddit subscriptions, ideal for initial awareness and consideration. Keyword targeting captures users actively searching for relevant content, indicating mid-funnel intent. Engagement Retargeting targets users who have already interacted with your ads or content, moving them further down the funnel. Retargeting and Lookalike Audiences are primarily lower-funnel (retargeting) or upper-funnel (lookalike for new users), not a balanced mix for both. Customer Lists and Website Retargeting are typically lower-funnel strategies focused on users already familiar with your brand. Standard Audiences only is too vague and doesn't specify the diverse targeting needed for upper and mid-funnel objectives.