For video Tweet content,match the questions to the ad component:

The question asks to match the desired consumer outcome with the ad component that best achieves it. "What do you want consumers to think?" aligns with the Active Statement because the statement is designed to convey a specific message or idea, influencing thoughts. "How do you want them to feel?" aligns with Video because video content, with its combination of visuals, sound, and motion, is highly effective at evoking emotions and creating a desired feeling. "What do you want them to do?" is not matched to an option, but in a broader advertising context, it would typically relate to a call to action.