For which reason(s) might you add a new pixel to your order?

Adding a new pixel to your order serves both purposes. Pixels are fundamental for tracking conversions, allowing you to attribute sales or other desired actions back to the specific campaigns and audiences that drove them. This provides crucial data for optimizing your advertising spend. Additionally, pixels are essential for building retargeting and lookalike audiences. By tracking website visitors, you can create custom audiences of users who have shown interest in your products or services, enabling more targeted and effective future campaigns. Therefore, both tracking conversions and building audiences are key reasons to implement a new pixel.