ForAppRe-engagement campaigns,were commend targeting:
Choose an answer
Tap an option to check your answer.
Correct answer: As broadly as possible at first.
Why this is the answer
For App Re-engagement campaigns, targeting as broadly as possible initially allows the Twitter algorithm to learn and optimize effectively. By exposing the campaign to a wide audience, the system gathers more data on user behavior and engagement, which helps it identify the most receptive segments for your app. This broad approach enables the algorithm to discover unexpected, high-performing audiences that might be missed with a narrow initial targeting strategy. Once sufficient data is collected, you can then refine your targeting based on performance insights. Targeting only Android users or a select group initially limits the data available for optimization, potentially hindering campaign performance and discovery of valuable audiences.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed