Forrest is in the market for a barbecue grill. They did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to ensure that the site makes a good first impression on Forrest?

The correct answer is to provide a welcoming experience. When a user arrives from a search engine, they have a specific intent. A welcoming experience means quickly and clearly presenting information relevant to their search query (barbecue grills, in this case). This involves clear navigation, relevant product displays, and a user-friendly layout that helps them find what they're looking for without friction. Displaying only popular products might not match Forrest's specific need. A video window can be distracting or slow page load times if not implemented carefully. Displaying contact information is important but secondary to immediately addressing the user's primary intent and making them feel like they've landed in the right place.