Four weeks ago,a marketing manager started a Video action campaign.They added In-Market and Custom Audiences to the campaign two weeks later,andnowthey'vespent80%of the campaign budget.What action should they take next to grow conversion volume?

When the goal is to grow conversion volume and a significant portion of the campaign budget has already been spent,it's crucial to broaden the campaign'sreach. **Removing audience restrictions with run-of-network targeting**allows the campaign to reach a wider audience without the constraints of specific audience categories.This means the campaign ads can be shown to a larger pool of potential viewers, increasing the likelihood of gaining more conversions.On the other hand,continuously adding more specific audience categories might restrict the campaign further,whichisn't advisable when trying to maximize reach and conversions on a limited budget.