Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they've spent 80% of the campaign budget. What action should they take next to grow conversion volume?

After initial learning and audience testing, Video action campaigns need enough eligible reach to find more users likely to convert. Manual audience restrictions can limit delivery once the campaign has already spent most of its budget. Optimized targeting can use existing conversion signals to look beyond selected audience segments for additional conversion opportunities. Broadening eligibility helps increase conversion volume without relying only on the original audience lists.