Franco has pulled an overlap report to learn more about his brand'saudiences. He sees an affinity score of 2.What does this indicate?

An affinity score of 2 signifies that the overlapping audience is twice as likely to exhibit the characteristics of the selected audience segments compared to the average Amazon audience. This means they are twice as likely to "fall into" or belong to those specific audience categories Franco chose for his report. The score doesn't directly measure interaction likelihood or percentage similarity to the average audience. It quantifies the relative likelihood of the overlapping group being part of the defined audience.