Franklin is creating a Google Search campaign using a conversion-based Smart bidding strategy.He's decided to use Target RO AS,which will meet his value-based objectives.What best practice can he use to set an initial RO AS target?

The best practice for Franklin in this scenario is: -**He could check on the campaign's historical conversion value per cost metric in Google Ads and rely on that as a guide.** By examining the historical conversion value per cost,Franklin can gain insights into how much revenue he's historically earned for every dollar spent on ads.This can be a solid starting point for setting an initial Target RO AS,asit's based on actual historical performance data.Overtime,as he gathers more data on the performance of the campaign with the Target RO AS strategy,he can make adjustments as needed.