Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.

To drive awareness for a new product line, Frederico needs to understand how many unique people saw his ads (Reach), how many times, on average, each person saw them (Frequency), and the cost efficiency of his ad impressions (CPM). Reach indicates the breadth of exposure, which is crucial for initial awareness. Frequency helps ensure the message is seen enough times to resonate without causing ad fatigue. CPM (Cost Per Mille/Thousand impressions) measures the cost-effectiveness of getting his message in front of 1,000 people, directly relating to budget efficiency for awareness campaigns. Other metrics like clicks or conversions are typically more relevant for consideration or conversion goals, not initial awareness.