Friedrich, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list? Select each box and choose the correct option, then submit.
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Correct answer: Focus on your target audience — True, Be consistent in your writing style and tone of voice — True, Add the hook to the end of your blog post — False, Only write about the products or services you offer — False, The longer the post, the better — False.
Why this is the answer
Effective blog writing starts with an intended audience, because Google recommends people-first content with a clear primary purpose for users who would find it useful. Consistent style and tone support clarity and trust, and Google specifically flags stylistic issues as a quality concern. Strong content should add original value, insight, or first-hand expertise instead of repeating obvious points. It should also make the topic clear early through a descriptive main heading or page title that helps users understand relevance. Quality comes from usefulness and completeness, not from adding length for its own sake. Google for Developers
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