From the campaign type page, what would you select to set up a programmatic campaign?

To set up a programmatic campaign, you would select "Video, Audio, and Display Ads" and then the "Expert tab." The Expert tab provides advanced targeting, bidding, and creative options necessary for programmatic advertising campaigns, giving advertisers granular control over their media buys. The Smart tab, while also under "Video, Audio, and Display Ads," is designed for simplified campaign creation with automated optimization, which is not suitable for programmatic setups requiring detailed control. Sponsored Products are a different ad type entirely, focused on product listings within Amazon's retail environment, not programmatic display, video, or audio advertising.