From the information provided in the case study, what is Georgie from Brim & Stitch doing wrong? Select the correct answer, then submit.
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Correct answer: Posting too much sales-focused content.
Why this is the answer
The issue is that the content is too promotional and does not follow Google’s people-first content approach, which is built to benefit users rather than push messages at them. Google for Developers+1 Google says content should have a clear primary purpose and be useful to the intended audience, so constant sales messaging weakens its effectiveness. Google for Developers+1 When posts focus mainly on selling, they offer less original value and give people fewer reasons to engage with the brand over time. Google for Developers+1 A better approach is to balance promotional posts with genuinely helpful content that informs, interests, or inspires the audience. Google for Developers
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