FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They've asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo in identifying opportunities to improve FuelCoach's mCvR?

Comparing the desktop conversion rate (CvR) to the mobile conversion rate (mCvR) directly highlights the performance gap between the two platforms. A significant difference indicates that mobile users are encountering more friction or have a poorer experience, pinpointing mobile as an area needing improvement. This comparison provides a clear benchmark for identifying opportunities. Analyzing demographic reports for the industry might offer general insights but doesn't directly reveal issues with FuelCoach's mobile experience. Reviewing search term reports in Google Ads is useful for keyword optimization but doesn't directly address on-site mobile conversion issues. Accessing the desktop site from different locations is irrelevant to improving mobile conversion rates.