A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?

Brand awareness and reach

Product and brand consideration

Website traffic

Local store visits and promotions

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Explanation: The selected answer is Local store visits and promotions. For a local bakery chain aiming to drive more customer visits to their brick-and-mortar shops, establishing ‘Local store visits and promotions’ as a goal when creating their Performance Max campaign is the most appropriate strategy. Unlike other goals such as brand awareness, product consideration, or website traffic, focusing on local store visits aligns directly with the bakery chain’s objective of increasing foot traffic to their physical locations. By setting this goal, the bakery chain can leverage Performance Max’s advanced targeting capabilities and AI-driven optimization to reach potential customers who are geographically proximate to their stores and are more likely to visit in person. Additionally, by incorporating promotions into their campaign, such as special offers or discounts for local customers, the bakery chain can further incentivize visits and encourage repeat business. Therefore, establishing ‘Local store visits and promotions’ as a goal for their Performance Max campaign enables the bakery chain to effectively drive more foot traffic to their brick-and-mortar shops, ultimately contributing to increased sales and business growth.

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