A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)

By determining the extent to which campaigns can be improved and how to go about making improvement

By the review and dismissal of recommendations that are relevant to their goal to save time optimizing campaigns

By accepting and immediately applying recommendations tailored to their business, which can save time

By measuring their score at the individual account level but not their manager account level


Certification program: 👉 Google Ads AI-Powered Performance Certification Answers

Explanation: The correct answer options are ‘By determining the extent to which campaigns can be improved and how to go about making improvement’ and ‘By accepting and immediately applying recommendations tailored to their business, which can save time.’ The optimization score in Google Ads serves as a valuable tool for assessing the performance and potential enhancements of campaigns. By understanding the extent to which campaigns can be improved, businesses can prioritize their optimization efforts effectively, allocating resources where they are most needed. This not only enhances the overall performance of campaigns but also streamlines the optimization process. Additionally, by accepting and promptly implementing recommendations tailored to their specific business needs, companies can save valuable time that would otherwise be spent manually fine-tuning their campaigns. This approach ensures that optimization efforts are targeted and efficient, leading to better campaign outcomes. Therefore, these two options capitalize on the optimization score’s insights to drive meaningful improvements in campaign performance and streamline the optimization process, aligning with the goals of the local dessert chain to enhance their Google Ads campaign performance.

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